The Growing Opportunity for Digital Signage Resellers: White Label Solutions Lead the Way
As the world goes digital, there is always a need to find the best methods of reaching out to the customers and providing them with the most relevant content. Digital signage has become one of the most effective means of conveying information through visible images to the targeted audiences. This market is on the rise, and it opens up opportunities for people and companies to become resellers of digital signage, with a particularly interesting business model that is represented by white label digital signage solutions.
What does it mean to be a Digital Signage Reseller?
A digital signage reseller is a person or a company that sells digital signage solutions provided by a vendor under his own brand. This is because they connect the software provider to the target market, and while providing the software to the end user, they offer additional services like consultation, installation, content development, and support.
Becoming a digital signage reseller is appealing for several reasons:
- Low entry cost: Many digital signage solution suppliers have also developed open and elastic partnership programs that enable resellers to begin from the low-risk level.
- Recurring revenue: Most of the digital signage applications are designed as subscription-based programs, which provide resellers with a predictable monthly or annual revenue.
- Growing demand: In the context of retail stores, restaurants, corporate offices, and even healthcare facilities, digital signage is no longer an option but has become a necessity.
The White Label Advantage
Although there are advantages in the more conventional reseller models, white label digital signage is different. White label solutions allow a reseller to take a provider’s software platform and sell it as their own. This means that they are able to develop brand equity and more importantly, keep full control over the client.
Advantages of White Label Digital Signage
- Brand Control: While third-party solutions provide clients with potential issues, resellers offer a professional and integrated image to the clients. This helps to strengthen trust and to maintain the brand image.
- Client Retention: The reason for this is that the platform has the reseller’s brand name, which makes it difficult for the clients to look for other providers, which in turn makes them loyal and hence makes more profits in the long run.
- Custom Pricing Models: White label resellers have the flexibility to decide on their own price levels, package services, or come up with special offers for their niche market.
- Full-Service Opportunities: Thus, resellers can offer additional services like content generation, installation, network management and technical support thus having more revenue through which they can earn their revenue from.
- Faster Time to Market: It also means that instead of creating a new platform from the ground up, the resellers will have access to a tested and effective solution.
Who Should Consider Becoming a Digital Signage Reseller?
Many professions and companies can use the opportunity to enter the digital signage market, especially with white label functions:
- Marketing agencies interested in diversifying their portfolio
- AV integrators and IT consultants are interested in adding another stream of recurring revenue
- Companies that have converted from print media
- Individuals interested in a home-based business that is highly dependent on technology
With the advancement in technology, the digital signage industry is expected to expand in the next ten years. Based on the current market research, the total digital signage market is anticipated to reach $35 billion by the year 2030. It means that the need for the delivery of visual content is on the rise, which creates a good opportunity for resellers to benefit.
Selecting the Right White Label Partner
It is imperative that one partners with a reliable electronic menu board company. The following are some factors that need to be taken into consideration:
- Scalability: Select a platform that you can expand as your business expands and accommodate small and big clients.
- Ease of Use: A user-friendly interface is helpful in decreasing the amount of time taken training the client and improving client experience.
- Support and Training: Some of the features you may want to consider when choosing a reseller hosting provider include one-on-one reseller support, training, and sales support.
- Feature-Rich Platform: Some of the features that should not be missing from the software include remote content management, scheduling, real-time updates, integration options, and analytics.
- White Label Customization: The more control you have over branding, logo, domain, and UI customization, the better your offering will be.
Final Thoughts
As the need to engage the target market in a visual and real time manner continues to grow among firms, digital signage remains a profitable and growing market. For those who want to get into or grow in this market, becoming a digital signage reseller particularly through white label digital signage is a very attractive proposition.
It shows that by using a platform under your own banner, you can gain credibility in the market, start generating revenue in the long run and provide all the services that businesses need in the current world. With the integration of technology in the marketing sector, it is now perfect for starting a digital menu boards business and capturing the future of digital communication.
