Blog Post

Event apps can help make events a breeze. They’re good for registrations, keeping attendees happy, and helping people meet each other. But just looking at app downloads doesn’t tell you if your app is doing its job.

You need to find out how people are using the app, which parts they like best, and if it’s helping you to do what you want it to do. Let’s talk about what event app metrics to look at besides downloads to make your events even better.

Why Just Counting App Downloads Isn’t Enough?

So, a lot of event organizers get excited when they see a lot of app downloads. It feels good to see people are interested.

But here’s the thing: downloads don’t tell you if people are *actually* using the app.

Think about it – how many apps are on your phone that you downloaded once and never used again?

Exactly. Downloads are a good start, but they don’t tell you everything.

Downloads Don’t Tell The Full Story

Okay, so your app got downloaded a lot – awesome. But that’s not the whole picture. Here’s why:

• People download apps all the time and then totally forget about them. They might not even open yours once.
• You’re in the dark about whether anyone’s using those features you worked so hard on. Are people checking out the speakers? Playing with the networking tools? It’s a mystery!
• It’s tough to know if people are hooked on the app or bailing after day one.
• Just counting downloads isn’t enough to figure out how to make the app or the event better.
• Plus, you can’t see which parts of the app people liked (or hated), and that’s key for planning future events.

Why Checking Your Event App Metrics Matters?

If you want to know if your event app is worth it, don’t just look at downloads. Check the smaller stats to see how people are using it.

With that info, event planners can:

• See what parts of the app people like or don’t like, so you can decide what to change, remove, or add.
• Change the app to work better based on what people are doing. It’s like fixing a road after seeing where everyone drives.
• See if the app makes the event better. Event planners want to know if spending time on the app is worth it. Find out if it was a good spend.
• Learn how to get people more involved. Spot trends that can help you get attendees more involved later.
• Make smart choices based on facts. Don’t guess what attendees want—know. Analytics give you real data on what attendees do and like.
• Get quick feedback. Watch the app during the event and fix problems quickly. Solve things before they get bad.

Key Event App Metrics To Track For Success

Okay, so you want to know what to keep an eye on to see if your event app is doing its job? It’s not just about how many people download it; it’s about how they *use* it. Here’s what matters:

1. How People Use The App

To see if your app is useful, check how people are using it.

• Active users: A lot of daily users mean your app is probably fun and helpful.
• Session length: Longer use likely means they’re enjoying what the app offers.
• In-app behavior: See what people click on to get an idea of what parts of the app are the most helpful.

2. Networking and Socializing

Good event apps help people connect.

• Message/friend stats: Are people messaging and friending each other? If so, the app’s doing its job!
• Community: See how often people share on social media and chat within the app. Lots of activity means they’re engaged.

3. Keeping Users Interested In The App

To keep users interested, event organizers should track:

• User retention: How many people keep using the app after they first download it? A high number shows they find it helpful.
• Feature adoption: Which parts of the app are most popular? (e.g., live polls) This helps organizers make the app better by focusing on what people use.

4. Want To Know If People Care?

Event apps let people view schedules, learn about speakers, and join live sessions. To see if things are working, here’s what to check:

• Session check-ins & attendance: See how many people come to each session via the app. This shows what topics are popular and if your timing is good.
• Live polls & Q&A: See how many people participate during sessions. More participation probably means more interest.

5. Is The App Paying Off?

Event planners should check if the app is bringing in more money and getting sponsors’ exposure. Here’s how:

• Sponsor interest: Are people seeing, clicking, and interacting with sponsor ads? This tells you if sponsors are getting their money’s worth by measuring engagement such as views, clicks, and interaction.
• Ticket boost: Did the app help sell more tickets or in-app items? This shows if it’s boosting event income by looking into increased sales of tickets, VIP passes, and merchandise.
• Feedback: How many people filled out surveys after the event? This helps you see what attendees liked and what could be better by looking at survey responses.

How To Get Better Events Using Your Mobile Event App Info?

Getting info from your event app is only worth it if you use it to make your next events better. Here’s how:

1. Make it personal for everyone:

• See what people like and give them content and notifications based on that.
• Suggest who people should meet based on who they’ve talked to before.
• Give special stuff to people who use the app a lot.

2. Make smart choices with data

• Spot trends and what people want to make the event schedule better.
• Change what the app does based on what people use.
• Time sessions bear better by seeing when people show up.

3. Use smart tech

• Use AI to guess what people will do at the event.
• Use charts and graphs to understand the app’s data.
• Use automation to see what people are doing as it happens.

Wrapping Up

It’s easy to think download numbers tell the whole story about how well an event app is doing, but that’s just not true.

To know if your app is making a difference, keep an eye on what people are doing with it: how much they’re using it, if they keep coming back, who’s connecting with whom, and how people are interacting with sponsors.

When you understand these points, then you can make the experience better for everyone, keep people involved, and see a bigger return on your event.

The trick to having a great event app is to always watch what’s happening and make smart changes. Event organizers should check the app’s data and tweak stuff to make things even better later on. 

Want to get everything you can out of your event app? Begin watching those important things today.